Source: Wrestling Observer Newsletter
There has been a lot of talk how WWE portraying John Cena as an “old man veteran” is a bad idea. One person within WWE labeled it as “shockingly bad” as far as a direction for Cena’s character and they couldn’t understand what Cena is thinking going along with it.
The idea is for Cena to be moved into a role similar to how Bruno Sammartino was in the late 1970s where he was really the most popular guy but the focus was put on someone else coming up, Bob Backlund.
One problem with this idea is Cena is a top merchandise seller and his strongest fanbases are young kids and women. Also, Cena is just 37 years old and can pass for much younger.